Attacking the issue of distracted driving head-on with the hashtag #textingkills. Zync produced a series of digital ads for a paid advertising and social campaign for Aviva encouraging the public to share their experiences. Driving them to a campaign microsite, they could write a story, record a 30-second audio or video message or help spread the word by sharing campaign graphics and the latest statistics.
In an effort to increase submissions to the Aviva Community Fund, Zync supported in managing a digital media campaign to help reach desired audiences. The campaign connected deeply with users, which resulted in an increased response rate.
Zync created a campaign titled “Water is beautiful. Until it isn’t.” The creative work illustrates the duality of both, the potential beauty and devastation of water—and was implemented across multiple channels including web, advertising, and corporate materials.
All product materials lead to a beautiful campaign microsite.
To promote “Overland Water Protection” product, we designed and developed a parallax microsite avivawaterprotection.ca—which was perfect for demonstrating rising water. The site explains the product in a story format, ensuring the reader isn’t overwhelmed with technical details.
With an opportunity to offer additional value through their campaign microsite. Aviva partnered with Zync to create a series of animated quick tip videos that can be used by anyone to assess potential risks and protect their home against water damage.
