Using our strategic process to help us define true intent, connections, key messaging and drivers. Zync developed a new name, logo and tagline for AdvantAge Ontario to position the brand as modern, influential, and the go to organization for not-for-profit senior advocacy. Evoking an emotional response of trust and a feeling of longevity within their market.
Highlighting their role in Ontario over the past 100 years and their vision for the future. Zync developed a 60 second video to launch the new AdvantAge Ontario brand to employees of the organization and their members throughout the province.