AdvantAge Ontario


AdvantAge Ontario unites and serves organizations that are committed to providing high quality not-for-profit care, services and housing for seniors in Ontario.


Brand Strategy, Naming and Identity

Using our strategic process to help us define true intent, connections, key messaging and drivers. Zync developed a new name, logo and tagline for AdvantAge Ontario to position the brand as modern, influential, and the go to organization for not-for-profit senior advocacy. Evoking an emotional response of trust and a feeling of longevity within their market.

AdvantAge Ontario Logo and Tagline

Brand Launch Announcement

Highlighting their role in Ontario over the past 100 years and their vision for the future. Zync developed a 60 second video to launch the new AdvantAge Ontario brand to employees of the organization and their members throughout the province.

AdvantAge Ontario Brand Launch Video