Everything is brand

rethinking brand engagement

Rethinking brand engagement

This week the Zync team talks about rethinking brand engagement, as we continue to go through a COVID-19 pandemic. How do we come up with fresh ideas to connect to our stakeholders? What kinds of decisions do brands need to make before thinking of solutions? Do brands need to reevaluate their goals and plans? Have audiences changed? What about budgets?

Is trust connected to brand?

We talk about trust – and how it’s connected to brand. We reference the 2020 Gustavson Brand Trust Index from the University of Victoria to discover the most trusted brands in Canada. Are brand and trust closely related? Can trust be bought? And, what is its relationship with brand awareness? Join us for this week’s discussion to learn more!

How does internal culture accelerate brand?

This week, the team talks about how employee engagement levels help accelerate and support brands in the marketplace. How does internal culture drive that engagement? How important are employees to the brand equation? How aligned is  management and the front line team?

How does UX affect your brand?

How does UX affect your brand, considering it’s a huge part of how we interact with audiences. What do you need consider when it comes to brand and developing UX for your digital properties?

Is your brand accessible to everyone?

Is your brand accessible to everyone?And, what exactly does that mean, beyond just regulations? If you want to connect – to be successful as a business – you have to ensure that your brand can reach everyone that is your potential client or customer.

Delivering your brand in digital

Is it about having a nice logo or the best visual identity? Is it about blending in with your industry? Or is it more than that?

Is your brand ready for what’s next?

Is your brand ready to rise after a crisis situation? What about societal changes? Economic shifts? Environmental issues?

Can all brands sell online?

With the recent uptick in e-shopping and people trying to find new ways to purchase their favourite brands, this week, the Zync team talks about online commerce.

The future of work and brand

This week, the Zync team welcomes Future of Work expert Cheryl Cran to discuss what work will look like going forward

Do people care about brand?

This week, the Zync team discusses the new reality as we manage this unprecedented event: Working from home while continuing to build brand. What will it mean to your brand’s mission, vision and values?

Keep calm and brand on

This week, the Zync team discusses the new reality as we manage this unprecedented event: Working from home while continuing to build brand. What will it mean to your brand’s mission, vision and values?

Pivoting your brand when things change

This week, the Zync team discusses the new reality as we manage this unprecedented event: Working from home while continuing to build brand. What will it mean to your brand’s mission, vision and values?

Managing your brand through chaos

This week, the Zync team discusses how to deal with the unique, unsettling and uncertain situations we’ve all been put in because of  COVID-19. How do we continue to not only manage our brands, but be great corporate citizens?
social media real?

Is brand at social media fake?

This week, the Zync team asks the question “Is branded social media authentic?”. With the rise of influencers and more targeted brand placement, social media is becoming a more important part of the marketing plan. But, can we believe what we see and hear? Is content being compromised? And, are influencers just looking to make money?

Building an internal brand

This week, we take last week’s topic to the next level and talk about building an internal brand. What are the important elements of an internal brand? How important is involving the whole team? Is an internal brand launch plan really necessary?

Your brand UX is more than digital

Does the user experience go beyond a device? What about picking stuff up from the store, the call center experience, or even getting some furniture delivered to your home?

Getting phygital with your brand

What does phygital mean? It’s where the physical and digital interconnects. So, how can the phygital experience impact the customer journey? We discuss a range of elements, from curb side pickup, to VR, AR and mobile experiences.

What do analytics mean to brand?

Is it about having a nice logo or the best visual identity? Is it about blending in with your industry? Or is it more than that?

Why everything is brand?

Is it about having a nice logo or the best visual identity? Is it about blending in with your industry? Or is it more than that?

Can b2b brands sell online?

This week we wanted to expand on the topic we discussed in our last podcast, and specifically talk about b2b organizations: Not only about selling online, but also operating online.

Brand value in the time of Covid

This week, the Zync team welcomes 2 very special guests: Dr. Ramy Saleh, Founder and CEO of Airmed Trials, and Elizabeth Monier-Williams, VP of Marketing for Think Research. Both were invited to talk about their newest project: The Covid Trials initiative.

Is TikTok the future of brand channels?

This week, the Zync team talks about brand channels. Are platforms like TikTok or House Party the future of brand communication and messaging?

Keeping mental health on brand

This week, the Zync team discusses the new reality as we manage this unprecedented event: Working from home while continuing to build brand. What will it mean to your brand’s mission, vision and values?

Is your brand online enough?

This week, the Zync team discusses the new reality as we manage this unprecedented event: Working from home while continuing to build brand. What will it mean to your brand’s mission, vision and values?

Building brand while working remote

This week, the Zync team discusses the new reality as we manage this unprecedented event: Working from home while continuing to build brand. What will it mean to your brand’s mission, vision and values?
rethinking brand engagement

Rethinking brand engagement

This week the Zync team talks about rethinking brand engagement, as we continue to go through a COVID-19 pandemic. How do we come up with fresh ideas to connect to our stakeholders? What kinds of decisions do brands need to make before thinking of solutions? Do brands need to reevaluate their goals and plans? Have audiences changed? What about budgets?
social media real?

Is brand at social media fake?

This week, the Zync team asks the question “Is branded social media authentic?”. With the rise of influencers and more targeted brand placement, social media is becoming a more important part of the marketing plan. But, can we believe what we see and hear? Is content being compromised? And, are influencers just looking to make money?

Is trust connected to brand?

We talk about trust – and how it’s connected to brand. We reference the 2020 Gustavson Brand Trust Index from the University of Victoria to discover the most trusted brands in Canada. Are brand and trust closely related? Can trust be bought? And, what is its relationship with brand awareness? Join us for this week’s discussion to learn more!

Building an internal brand

This week, we take last week’s topic to the next level and talk about building an internal brand. What are the important elements of an internal brand? How important is involving the whole team? Is an internal brand launch plan really necessary?

How does internal culture accelerate brand?

This week, the team talks about how employee engagement levels help accelerate and support brands in the marketplace. How does internal culture drive that engagement? How important are employees to the brand equation? How aligned is  management and the front line team?

Your brand UX is more than digital

Does the user experience go beyond a device? What about picking stuff up from the store, the call center experience, or even getting some furniture delivered to your home?

How does UX affect your brand?

How does UX affect your brand, considering it’s a huge part of how we interact with audiences. What do you need consider when it comes to brand and developing UX for your digital properties?

Getting phygital with your brand

What does phygital mean? It’s where the physical and digital interconnects. So, how can the phygital experience impact the customer journey? We discuss a range of elements, from curb side pickup, to VR, AR and mobile experiences.

Is your brand accessible to everyone?

Is your brand accessible to everyone?And, what exactly does that mean, beyond just regulations? If you want to connect – to be successful as a business – you have to ensure that your brand can reach everyone that is your potential client or customer.

What do analytics mean to brand?

Is it about having a nice logo or the best visual identity? Is it about blending in with your industry? Or is it more than that?

Delivering your brand in digital

Is it about having a nice logo or the best visual identity? Is it about blending in with your industry? Or is it more than that?

Why everything is brand?

Is it about having a nice logo or the best visual identity? Is it about blending in with your industry? Or is it more than that?

Is your brand ready for what’s next?

Is your brand ready to rise after a crisis situation? What about societal changes? Economic shifts? Environmental issues?

Can b2b brands sell online?

This week we wanted to expand on the topic we discussed in our last podcast, and specifically talk about b2b organizations: Not only about selling online, but also operating online.

Can all brands sell online?

With the recent uptick in e-shopping and people trying to find new ways to purchase their favourite brands, this week, the Zync team talks about online commerce.

Brand value in the time of Covid

This week, the Zync team welcomes 2 very special guests: Dr. Ramy Saleh, Founder and CEO of Airmed Trials, and Elizabeth Monier-Williams, VP of Marketing for Think Research. Both were invited to talk about their newest project: The Covid Trials initiative.

The future of work and brand

This week, the Zync team welcomes Future of Work expert Cheryl Cran to discuss what work will look like going forward

Is TikTok the future of brand channels?

This week, the Zync team talks about brand channels. Are platforms like TikTok or House Party the future of brand communication and messaging?

Do people care about brand?

This week, the Zync team discusses the new reality as we manage this unprecedented event: Working from home while continuing to build brand. What will it mean to your brand’s mission, vision and values?

Keeping mental health on brand

This week, the Zync team discusses the new reality as we manage this unprecedented event: Working from home while continuing to build brand. What will it mean to your brand’s mission, vision and values?

Keep calm and brand on

This week, the Zync team discusses the new reality as we manage this unprecedented event: Working from home while continuing to build brand. What will it mean to your brand’s mission, vision and values?

Is your brand online enough?

This week, the Zync team discusses the new reality as we manage this unprecedented event: Working from home while continuing to build brand. What will it mean to your brand’s mission, vision and values?

Pivoting your brand when things change

This week, the Zync team discusses the new reality as we manage this unprecedented event: Working from home while continuing to build brand. What will it mean to your brand’s mission, vision and values?

Building brand while working remote

This week, the Zync team discusses the new reality as we manage this unprecedented event: Working from home while continuing to build brand. What will it mean to your brand’s mission, vision and values?

Managing your brand through chaos

This week, the Zync team discusses how to deal with the unique, unsettling and uncertain situations we’ve all been put in because of  COVID-19. How do we continue to not only manage our brands, but be great corporate citizens?