The cost of content

This week, the Zync team talks about the cost of content. Some countries around the world are implementing legislation on how social media platforms should be paying for the content they publish. Australia is spearheading these efforts, with Canada and the UK on their way as well.

Brand wars: Facebook vs Apple

This week, the Zync team is joined by Chris Barret, CEO of Operatic Agency to talk about the current conflict between Facebook and Apple and the new iOS privacy settings change. Is this a positive change or not?

When brands become the standard

This week, we’re talking about brands becoming the standard – when their names become generic or they become something much bigger than where they started.

Are brands like Kleenex or Google at the top of the “branding process”? Is this the ultimate brand goal?

Who does your brand belong to?

This week, we’re talking about brand ownership – who does your brand belong to? To you? To your customers/clients? To the general public?

There’s a lot of different opinions on this and we’ll discuss many of them. In the end, is it not about ownership at all, but more of a partnership between the brand and its supporters?

Can brands build community?

This week, we explore a range of questions: Can brands build community? Do they have a responsibility to reach out to the communities they are in? Is community building good business?

The good, the bad and the ugly

This week, we’re talking about the good, the bad – and the ugly – when it comes to branding or rebranding.  For example, have you seen Burger King’s new brand? Is it a “hit” or a “miss”? What about General Motors, Pfizer or Kia? What’s the strategy and where are they going with their new brands?

Who owns social?

This week’s question is “who owns social?”- is it the platforms themselves, local governments or the entire global community? What do you think? Join our Zync brand experts to find out our thoughts in this week’s episode of #EverythingIsBrand.

Are you in the Clubhouse?

Welcome to our first #podcast of 2021 and the start of the second #season of Everything is Brand! This week, we talk about the new app in the house: Clubhouse! Are you in the club? What do we know about it? What’s the buzz? This new, private, invite-only social media platform is built on a couple of foundational elements: Exclusivity and fleeting content.

Brand spotlight on 2021

What should brands focus on 2021? And what could they do to transition back into a little bit of normalcy?  Should brands be bolder? What about co-branding and partnerships? Is this a good time to review/align their #digitalfootprint?

2020 brand review

2020 is almost over –or so we think– and it has been quite the ride! So this episode is all about what happened during the #year2020.

When brands collide

Do brands purposely create rivalries to increase attention? How important is it to enhance the overall story so that all brands benefit? From #Coke and #Pepsi to #Playstation and #Xbox, brand wars have been going on for a long time – and the truth is everybody wins.

Brand. Humble or arrogant

This week, the Zync team talks about preparing your brand for next year. Considering the ups and downs we’ve had in 2020, everyone has their sights set on 2021. What do you need to be doing now in order to get ready?

Flipping the brand switch for 2021

This week, the Zync team talks about preparing your brand for next year. Considering the ups and downs we’ve had in 2020, everyone has their sights set on 2021. What do you need to be doing now in order to get ready?

Finding the right brand name

This week, the Zync team talks about brand naming. What’s in a name? How do you find the right one? And, what are the key considerations – do you invent a word, describe your service, combine words, or is there more to it than that?

The right platform for your brand

This week, the Zync team is joined by Blair Mlotek and Irina Lerner from CleoSocial.com to talk about mapping the right platforms for your brand – including social media, Google and YouTube. Which ones work best?

Rethinking brand engagement

This week the Zync team talks about rethinking brand engagement, as we continue to go through a COVID-19 pandemic. How do we come up with fresh ideas to connect to our stakeholders? What kinds of decisions do brands need to make before thinking of solutions? Do brands need to reevaluate their goals and plans? Have audiences changed? What about budgets?

Is brand at social media fake?

This week, the Zync team asks the question “Is branded social media authentic?”. With the rise of influencers and more targeted brand placement, social media is becoming a more important part of the marketing plan. But, can we believe what we see and hear? Is content being compromised? And, are influencers just looking to make money?

Is trust connected to brand?

We talk about trust – and how it’s connected to brand. We reference the 2020 Gustavson Brand Trust Index from the University of Victoria to discover the most trusted brands in Canada. Are brand and trust closely related? Can trust be bought? And, what is its relationship with brand awareness? Join us for this week’s discussion to learn more!

Building an internal brand

This week, we take last week’s topic to the next level and talk about building an internal brand. What are the important elements of an internal brand? How important is involving the whole team? Is an internal brand launch plan really necessary?

How does internal culture accelerate brand?

This week, the team talks about how employee engagement levels help accelerate and support brands in the marketplace. How does internal culture drive that engagement? How important are employees to the brand equation? How aligned is  management and the front line team?

Your brand UX is more than digital

Does the user experience go beyond a device? What about picking stuff up from the store, the call center experience, or even getting some furniture delivered to your home?

How does UX affect your brand?

How does UX affect your brand, considering it’s a huge part of how we interact with audiences. What do you need consider when it comes to brand and developing UX for your digital properties?

Getting phygital with your brand

What does phygital mean? It’s where the physical and digital interconnects. So, how can the phygital experience impact the customer journey? We discuss a range of elements, from curb side pickup, to VR, AR and mobile experiences.

Is your brand accessible to everyone?

Is your brand accessible to everyone?And, what exactly does that mean, beyond just regulations? If you want to connect – to be successful as a business – you have to ensure that your brand can reach everyone that is your potential client or customer.

What do analytics mean to brand?

Is it about having a nice logo or the best visual identity? Is it about blending in with your industry? Or is it more than that?

Delivering your brand in digital

Is it about having a nice logo or the best visual identity? Is it about blending in with your industry? Or is it more than that?

Why everything is brand?

Is it about having a nice logo or the best visual identity? Is it about blending in with your industry? Or is it more than that?

Is your brand ready for what’s next?

Is your brand ready to rise after a crisis situation? What about societal changes? Economic shifts? Environmental issues?

Can b2b brands sell online?

This week we wanted to expand on the topic we discussed in our last podcast, and specifically talk about b2b organizations: Not only about selling online, but also operating online.

Can all brands sell online?

With the recent uptick in e-shopping and people trying to find new ways to purchase their favourite brands, this week, the Zync team talks about online commerce.

Brand value in the time of Covid

This week, the Zync team welcomes 2 very special guests: Dr. Ramy Saleh, Founder and CEO of Airmed Trials, and Elizabeth Monier-Williams, VP of Marketing for Think Research. Both were invited to talk about their newest project: The Covid Trials initiative.

The future of work and brand

This week, the Zync team welcomes Future of Work expert Cheryl Cran to discuss what work will look like going forward

Is TikTok the future of brand channels?

This week, the Zync team talks about brand channels. Are platforms like TikTok or House Party the future of brand communication and messaging?

Do people care about brand?

This week, the Zync team discusses the new reality as we manage this unprecedented event: Working from home while continuing to build brand. What will it mean to your brand’s mission, vision and values?

Keeping mental health on brand

This week, the Zync team discusses the new reality as we manage this unprecedented event: Working from home while continuing to build brand. What will it mean to your brand’s mission, vision and values?

Keep calm and brand on

This week, the Zync team discusses the new reality as we manage this unprecedented event: Working from home while continuing to build brand. What will it mean to your brand’s mission, vision and values?

Is your brand online enough?

This week, the Zync team discusses the new reality as we manage this unprecedented event: Working from home while continuing to build brand. What will it mean to your brand’s mission, vision and values?

Pivoting your brand when things change

This week, the Zync team discusses the new reality as we manage this unprecedented event: Working from home while continuing to build brand. What will it mean to your brand’s mission, vision and values?

Building brand while working remote

This week, the Zync team discusses the new reality as we manage this unprecedented event: Working from home while continuing to build brand. What will it mean to your brand’s mission, vision and values?

Managing your brand through chaos

This week, the Zync team discusses how to deal with the unique, unsettling and uncertain situations we’ve all been put in because of  COVID-19. How do we continue to not only manage our brands, but be great corporate citizens?