Intellectures is the only Continuing Medical Education (CME) professional development platform offering built-in tax deductibility. It delivers high-quality, exclusive online content to medical professionals anywhere in the world.
Zync was contacted by Dr. Peter Iracleous to help him and his team bring an idea to life. As an emergency room doctor, he recognized that busy medical professionals wanted mandatory medical training that was easy to complete. Making that education more accessible was a good way to solve an ongoing problem. Offering his platform anywhere in the world—and making travel expenses tax deductible—was a key, differentiating element of his winning strategy.
Our team began by doing research to better understand the professional learning landscape—because finding unique elements is one of the most challenging aspects of building any successful brand.
Developing an original and ‘ownable’ name was our first challenge. During our discovery and strategy sessions it was clear that we needed a solution that communicated the platform’s main offering—learning. We landed on Intellectures.
Once the name was created and registered, our designers began to build strategic positioning into the logo and other design elements to map out a complete visual language. We developed content to capture the personality and voice of the organization, extending the approach to all digital assets and the education platform itself.
Knowing that we were designing an approach that had to evolve over time, we developed a content delivery website—intellectures.com—that could modify any component based on early adoption. Once the desktop version was complete, we built the UX and UI for mobile devices and an app—allowing us to provide medical professionals ultimate flexibility and the best experience possible. The result was to bring a complex content delivery system into a straightforward, customer-centric platform.
Intellectures also engaged Zync to help launch the brand and platform to its target audiences. We developed a digital marketing strategy to reach them using a range of effective channels. The digital strategy was supported by participating in medical trade shows and training events to expand overall market exposure.
The brand and platform have been launched and embraced by the marketplace, with new doctors signing up every day. The team continues to evolve the offering and develop new content—with the goal to become the leading destination for continuing medical education.
The name and tagline position the platform as a training resource for medical professionals while travelling.
With a travel itinerary in hand, medical professionals can book lectures using the app or website.
Branded animation graphics delivered a unique look and feel for training videos and the launch campaign.
A multi-channel communication strategy helped reach a niche market and build brand awareness.