Brand value in the time of Covid


Special guests: Dr. Ramy Saleh and Elizabeth Monier-Williams

This week, the Zync team welcomes 2 very special guests: Dr. Ramy Saleh, Founder and CEO of Airmed Trials, and Elizabeth Monier-Williams, VP of Marketing for Think Research. Both were invited to talk about their newest project: The Covid Trials initiative (covidtrials.ca) and the value of brand in the time of Covid-19. How can healthcare organizations be nimble in times like this? Is it important to have a strong brand in the healthcare industry? How do you make an impact with all of the communication around the coronavirus?

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