Because Nobody Would Wear Blue Ribbon Sports Air Maxes : Why Naming Your Brand is the Most Important Thing You’ll Ever Do

3 Essential Brand Tips That Will Drive Your Business

Many people judge a book by its cover. Like it or not, your customers get their first impression of you the moment they see your brand.

Moving Beyond Startup Mode

There’s no shortage of anecdotes describing the potential pitfalls in the transition stage from a lean startup to a growing small business.

Team Canada’s Fan Engagement Play

Where’s the Dial Now?

Zync helps #MoveTheDial unleash a long overdue wake-up call and call-to-arms against gender disparity in Tech.

Named Top Ten Web Designers in Canada by Clutch

Zync is honoured to be named one of the top 10 web designers in Canada by independent U.S. firm.

5 Monumental Strategic Pivots

Strong leaders (and marketers) understand when the tide is shifting, and know when to make bold changes to their brand. With the benefit of 20/20 hindsight, let’s explore 5 strategic pivots that resulted in success.

Why Brand your startup?

In a highly congested market where everyone seems to have a startup, it’s getting tougher to get noticed. Here are some facts about what you’re getting into.

Brand Video Cheat Sheet

5 Social Media Myths Debunked

Social Media has made its way into the minds (and budgets) of the C-Suite. When marketing channels reach mainstream consciousness, a number of misconceptions seem to develop. To help make sense of it all, we’re debunking our top 5 social media myths:

5 Web Design Myths Debunked

There is a lot of misinformation floating around about great web design. As a Webby Award winning agency, we want to clear things up, and show you how to get it right—so we’re debunking the top 5 web design myths we’ve heard.

Web Dilemma – Custom Design vs Templates

Gamification – How to Drive Key Metrics and KPIs

The Way to Win a Webby (or “How to create the best website in the galaxy”)

Brand Inside Out!

Your people are the lifeblood of your brand. Here are the top 5 ways to internally support your external brand.

The best brands are built from the right intent.

Are you frustrated with how your organization gets things done? Have you ever been part of an initiative that results in a multitude of meetings, where decisions are made, then scrapped—and ultimately nothing ever happens?

5 Brand Myths Debunked!

Everybody uses the word “brand”—it’s become like “innovation” and “synergy”. And, there are a multitude of opinions about what it means and how to get it right. As experts for some of the most progressive brands in the world, we’re debunking the five biggest brand myths we’ve heard

Olympic.ca Gamification

Having successfully designed and developed Olympic.ca, Zync has now taken Team Canada fan engagement to a new level through the use of gamification.

Zync wins Webby Award for ChrisHadfield.ca

Zync is proud to announce that we are the 2015 Webby Award winner in “Website: Celebrity/Fan” category for the Chris Hadfield responsive website.

Google now Ranks for Responsive Web Design

Google will begin to include mobile-friendly sites using responsive web design as part of their mobile search algorithm starting April 21, 2015.

Better Websites Build Better Brands

Most organizations work hard at creating websites that engage the audience, increase sales and build loyalty, but very few are willing to strip away their “corporate speak” and turn the website into a great business tool.

Webfonts 101

Liberated by thousands of screen-optimized webfonts, the web has become much more diverse in it’s typography. However, many of these services charge a fee—is it worth it?

TD World Pride

Zync had the pleasure of working with TD on World Pride marketing material—celebrating the TD culture about building a proud and inclusive workforce.

The Basement bar is just an improved Hamburger Menu

Have we been recommending the wrong website navigation experience to our clients and their customers all this time?

Have you looked at your search results lately?

With free tools like Google Analytics at our fingertips, it’s a wonder why people are still lost when it comes to fully knowing the person behind the customer.

Customers want to be courted not chased

A recent article from Entrepreneur brought the social media debate back to life. People are not receptive to being “sold to” via social channels.

Your Brand Promise

For brands it’s about the story they tell and the experience they deliver—a brand promise kept or a brand promise broken.

The Evolution of the Website

Today the New York Times officially announced the redesign of their website­­—a project they’ve been working on for the past several months.

Netflix: The Great Disruptor

At its core, disruptive innovation is focused on creating a new market, value network, service or product that displaces or “disrupts” an existing one of similar nature.

Brand Loyalty at its Finest

As mobile technology and social media becomes a staple of our everyday lives, expectations of how our favourite brands carry themselves have changed.