Flipping the brand switch for 2021

This week, the Zync team talks about preparing your brand for next year. Considering the ups and downs we’ve had in 2020, everyone has their sights set on 2021. What do you need to be doing now in order to get ready?

Finding the right brand name

This week, the Zync team talks about brand naming. What’s in a name? How do you find the right one? And, what are the key considerations – do you invent a word, describe your service, combine words, or is there more to it than that?

The right platform for your brand

This week, the Zync team is joined by Blair Mlotek and Irina Lerner from CleoSocial.com to talk about mapping the right platforms for your brand – including social media, Google and YouTube. Which ones work best?

Rethinking brand engagement

This week the Zync team talks about rethinking brand engagement, as we continue to go through a COVID-19 pandemic. How do we come up with fresh ideas to connect to our stakeholders? What kinds of decisions do brands need to make before thinking of solutions? Do brands need to reevaluate their goals and plans? Have audiences changed? What about budgets?

Is brand at social media fake?

This week, the Zync team asks the question “Is branded social media authentic?”. With the rise of influencers and more targeted brand placement, social media is becoming a more important part of the marketing plan. But, can we believe what we see and hear? Is content being compromised? And, are influencers just looking to make money?

Is trust connected to brand?

We talk about trust – and how it’s connected to brand. We reference the 2020 Gustavson Brand Trust Index from the University of Victoria to discover the most trusted brands in Canada. Are brand and trust closely related? Can trust be bought? And, what is its relationship with brand awareness? Join us for this week’s discussion to learn more!

Building an internal brand

This week, we take last week’s topic to the next level and talk about building an internal brand. What are the important elements of an internal brand? How important is involving the whole team? Is an internal brand launch plan really necessary?

How does internal culture accelerate brand?

This week, the team talks about how employee engagement levels help accelerate and support brands in the marketplace. How does internal culture drive that engagement? How important are employees to the brand equation? How aligned is  management and the front line team?

Your brand UX is more than digital

Does the user experience go beyond a device? What about picking stuff up from the store, the call center experience, or even getting some furniture delivered to your home?

How does UX affect your brand?

How does UX affect your brand, considering it’s a huge part of how we interact with audiences. What do you need consider when it comes to brand and developing UX for your digital properties?

Getting phygital with your brand

What does phygital mean? It’s where the physical and digital interconnects. So, how can the phygital experience impact the customer journey? We discuss a range of elements, from curb side pickup, to VR, AR and mobile experiences.

Is your brand accessible to everyone?

Is your brand accessible to everyone?And, what exactly does that mean, beyond just regulations? If you want to connect – to be successful as a business – you have to ensure that your brand can reach everyone that is your potential client or customer.

What do analytics mean to brand?

Is it about having a nice logo or the best visual identity? Is it about blending in with your industry? Or is it more than that?

Delivering your brand in digital

Is it about having a nice logo or the best visual identity? Is it about blending in with your industry? Or is it more than that?

Why everything is brand?

Is it about having a nice logo or the best visual identity? Is it about blending in with your industry? Or is it more than that?

Is your brand ready for what’s next?

Is your brand ready to rise after a crisis situation? What about societal changes? Economic shifts? Environmental issues?

Can b2b brands sell online?

This week we wanted to expand on the topic we discussed in our last podcast, and specifically talk about b2b organizations: Not only about selling online, but also operating online.

Can all brands sell online?

With the recent uptick in e-shopping and people trying to find new ways to purchase their favourite brands, this week, the Zync team talks about online commerce.

Brand value in the time of Covid

This week, the Zync team welcomes 2 very special guests: Dr. Ramy Saleh, Founder and CEO of Airmed Trials, and Elizabeth Monier-Williams, VP of Marketing for Think Research. Both were invited to talk about their newest project: The Covid Trials initiative.

The future of work and brand

This week, the Zync team welcomes Future of Work expert Cheryl Cran to discuss what work will look like going forward

Is TikTok the future of brand channels?

This week, the Zync team talks about brand channels. Are platforms like TikTok or House Party the future of brand communication and messaging?

Do people care about brand?

This week, the Zync team discusses the new reality as we manage this unprecedented event: Working from home while continuing to build brand. What will it mean to your brand’s mission, vision and values?

Keeping mental health on brand

This week, the Zync team discusses the new reality as we manage this unprecedented event: Working from home while continuing to build brand. What will it mean to your brand’s mission, vision and values?

Keep calm and brand on

This week, the Zync team discusses the new reality as we manage this unprecedented event: Working from home while continuing to build brand. What will it mean to your brand’s mission, vision and values?

Is your brand online enough?

This week, the Zync team discusses the new reality as we manage this unprecedented event: Working from home while continuing to build brand. What will it mean to your brand’s mission, vision and values?

Pivoting your brand when things change

This week, the Zync team discusses the new reality as we manage this unprecedented event: Working from home while continuing to build brand. What will it mean to your brand’s mission, vision and values?

We want to help

We‘re not medical professionals. Or grocery store clerks. Or supply chain experts. Or any of the superheroes who are currently guiding the rest of us through this unexpected, uncertain time. But we want to help.

Building brand while working remote

This week, the Zync team discusses the new reality as we manage this unprecedented event: Working from home while continuing to build brand. What will it mean to your brand’s mission, vision and values?

Managing your brand through chaos

This week, the Zync team discusses how to deal with the unique, unsettling and uncertain situations we’ve all been put in because of  COVID-19. How do we continue to not only manage our brands, but be great corporate citizens?

Because Nobody Would Wear Blue Ribbon Sports Air Maxes : Why Naming Your Brand is the Most Important Thing You’ll Ever Do

3 Essential Brand Tips That Will Drive Your Business

Many people judge a book by its cover. Like it or not, your customers get their first impression of you the moment they see your brand.

Moving Beyond Startup Mode

There’s no shortage of anecdotes describing the potential pitfalls in the transition stage from a lean startup to a growing small business.

Team Canada’s Fan Engagement Play

Where’s the Dial Now?

Zync helps #MoveTheDial unleash a long overdue wake-up call and call-to-arms against gender disparity in Tech.

Named Top Ten Web Designers in Canada by Clutch

Zync is honoured to be named one of the top 10 web designers in Canada by independent U.S. firm.

5 Monumental Strategic Pivots

Strong leaders (and marketers) understand when the tide is shifting, and know when to make bold changes to their brand. With the benefit of 20/20 hindsight, let’s explore 5 strategic pivots that resulted in success.

Why Brand your startup?

In a highly congested market where everyone seems to have a startup, it’s getting tougher to get noticed. Here are some facts about what you’re getting into.

Brand Video Cheat Sheet

5 Social Media Myths Debunked

Social Media has made its way into the minds (and budgets) of the C-Suite. When marketing channels reach mainstream consciousness, a number of misconceptions seem to develop. To help make sense of it all, we’re debunking our top 5 social media myths:

5 Web Design Myths Debunked

There is a lot of misinformation floating around about great web design. As a Webby Award winning agency, we want to clear things up, and show you how to get it right—so we’re debunking the top 5 web design myths we’ve heard.

Web Dilemma – Custom Design vs Templates

Gamification – How to Drive Key Metrics and KPIs

The Way to Win a Webby (or “How to create the best website in the galaxy”)

Brand Inside Out!

Your people are the lifeblood of your brand. Here are the top 5 ways to internally support your external brand.

The best brands are built from the right intent.

Are you frustrated with how your organization gets things done? Have you ever been part of an initiative that results in a multitude of meetings, where decisions are made, then scrapped—and ultimately nothing ever happens?

5 Brand Myths Debunked!

Everybody uses the word “brand”—it’s become like “innovation” and “synergy”. And, there are a multitude of opinions about what it means and how to get it right. As experts for some of the most progressive brands in the world, we’re debunking the five biggest brand myths we’ve heard

Olympic.ca Gamification

Having successfully designed and developed Olympic.ca, Zync has now taken Team Canada fan engagement to a new level through the use of gamification.

Zync wins Webby Award for ChrisHadfield.ca

Zync is proud to announce that we are the 2015 Webby Award winner in “Website: Celebrity/Fan” category for the Chris Hadfield responsive website.

Google now Ranks for Responsive Web Design

Google will begin to include mobile-friendly sites using responsive web design as part of their mobile search algorithm starting April 21, 2015.

Better Websites Build Better Brands

Most organizations work hard at creating websites that engage the audience, increase sales and build loyalty, but very few are willing to strip away their “corporate speak” and turn the website into a great business tool.

Webfonts 101

Liberated by thousands of screen-optimized webfonts, the web has become much more diverse in it’s typography. However, many of these services charge a fee—is it worth it?

TD World Pride

Zync had the pleasure of working with TD on World Pride marketing material—celebrating the TD culture about building a proud and inclusive workforce.

The Basement bar is just an improved Hamburger Menu

Have we been recommending the wrong website navigation experience to our clients and their customers all this time?

Have you looked at your search results lately?

With free tools like Google Analytics at our fingertips, it’s a wonder why people are still lost when it comes to fully knowing the person behind the customer.

Customers want to be courted not chased

A recent article from Entrepreneur brought the social media debate back to life. People are not receptive to being “sold to” via social channels.

Your Brand Promise

For brands it’s about the story they tell and the experience they deliver—a brand promise kept or a brand promise broken.

The Evolution of the Website

Today the New York Times officially announced the redesign of their website­­—a project they’ve been working on for the past several months.

Netflix: The Great Disruptor

At its core, disruptive innovation is focused on creating a new market, value network, service or product that displaces or “disrupts” an existing one of similar nature.

Brand Loyalty at its Finest

As mobile technology and social media becomes a staple of our everyday lives, expectations of how our favourite brands carry themselves have changed.