1. You need to be on every Social Media channel.
Actually, you should choose wisely—pick the ones that best communicate your message and are where your audience lives. There are too many channels to be good (and relevant) everywhere.
2. You need to post every day.
Depending on the nature of your business, you might. But many organizations don’t need to. Assess your goals and audience before establishing a content calendar.
3. Social Media is just another distribution channel.
If you’re repurposing your content for social, you need to make sure your messages match the medium. Social content should be quick, crisp, and inspire reaction.
4. Great posts are all you need.
You can’t just post great content and walk away—this makes social another one-way channel. Strong social media marketers drive conversations and constantly engage their audience to humanize the communication.
5. Social Media doesn’t help the bottom line.
If you are in a relationship-based or leads-driven business and using Social Media well, it can be a remarkably low-cost, efficient sales driver.