We recognize that brand is one of an organization’s most important business assets. In fact, the world’s top brands are ranked every year and many are worth billions of dollars to their company’s bottom line. Although those numbers are high, true brand value – and all of the loyalty that goes with it – is available to any organization. But, in order to increase brand value, the customer promise and marketing plan must be tied directly to the business plan. That’s why we’ve created this approach.

Business Creative™ will focus on specific research and take our clients through a series of strategic and creative meetings, exercises and workshops that will define their true intent, identify lasting connections, and create memorable experiences for their customers. And, it can be used to completely brand or rebrand an organization, introduce a new product or service, or create a marketing plan or campaign that will connect.

The process allows a range of stakeholders to be involved, so that understanding and creativity are driven deeper into an organization. And, creativity can completely differentiate a brand and make it stand out – even in a saturated marketplace or difficult economic times. With so much emphasis on price, service and other factors, creativity at all levels is something any organization can completely own.

We believe Business Creative™ can change any business that is looking to increase brand value, drive creativity, make their marketing more on-point and tie the customer experience directly to the business plan.

Go to zync.ca or businesscreative.ca to find out how to start the process for your organization.

Business Creative™ was formally launched at an event on February 7th at Arta Gallery in the Distillery District for Zync’s clients and guests, with Dianne Buckner, host of CBC’s Dragon’s Den, as the guest speaker.

But every charity is a winner – a cash donation will be given to the Make a Wish Foundation and Ronald MacDonald House of Canada.

A special thank you to all of you for voting and being a superhero this holiday season!

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The placement of the QR code is limitless and it’s up to the creative minds of marketers to take full advantage of them. They offer consumers a richer brand experience and help brands connect even more with people that want to be “in-the-know”. QR codes are already being used widely in Japan and other parts of Asia and will most likely become only more prevalent in North America in the coming years.

The team at Zync is excited to see how the evolution of this technology will allow us and other marketers to add new and interesting ways of integrating QR codes into future marketing campaigns. And as the holiday season rolls around, it will be interesting to keep an eye out on how many marketers will take advantage of this technology in their quest to catch the attention of holiday shoppers.

Here are a few interesting examples of how marketers have put QR codes in action:

Google Window Decals
Google has identified more than 100,000 local businesses in the US that are searched most often and are sending them window decals with a QR code that links to the business’ Google Place page containing reviews, coupons, etc.

HarperCollins Publishers
For several recently released books targeted towards teens, HarperCollins integrated QR codes into their promotional materials. By scanning these codes, teens were taken to a mobile site allowing them to watch related videos, read part of the story, share it with friends, or purchase the book.

Green Day
On the cover of their album, “21st Century Breakdown”, Green Day included a QR code that allowed fans to access exclusive content and download ringtones straight onto their mobile phones.

McDonald’s Japan
In Japan, McDonald’s includes a QR code on the packaging of all their menu items. Scanning the codes will reveal detailed nutritional information about each product.

As seen from these examples, QR codes can be used in many different industries. Is your company using or planning on using QR codes? If so, what drove the decision to start using them and what was the outcome?

The Communitas Award recognizes exceptional businesses, organizations and individuals that are unselfishly giving of themselves and their resources, and those that are changing how they do business to benefit their communities. The judges found that Zync clearly exhibited the spirit of the Communitas, a Latin word that means – people coming together for the good of a community.

Check out our Work pages to see other Casey House images. Or if you would like to find out more about the award, visit the Communitas website.